Using references to Brazilian slums to brand luxury items as Brazilian.

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Adriana Kertzer is a New York-based design entrepreneur, author and lawyer (full bio). Her first book,  Favelization, was originally published by the Cooper Hewitt, Smithsonian Design Museum in February 2014. The second edition is available for sale on Amazon. Adriana is now working on her second book, Rebranding Pot.

@adrianakertzer www.adrianakertzer.com


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